I help businesses determine their most strategic digital initiatives. Starting with the production of early interactive ‘edutainment’ CD-ROMs in the 90’s, I have continued working on a variety of online products ever since. As a true product expert, I have defined the digital strategy for large online players in Toronto, London (UK) and Vancouver. I have worked around the globe building successful online products and strengthening brands’ reach. I am comfortable working with small teams at the idea stage, or in a large organization focused on expansion.
As the 2nd employee in Canada, I helped build a business that over seven years grew to become one of Canada’s top five e-commerce sites. During my tenure, we disrupted a large legacy industry and overhauled how people research and purchase travel. I worked across five brands (Expedia, Hotels.com, Hotwire, Trip Advisor and Expedia Cruise Ship Centers) in North America, Europe, and Australia. Today, Expedia is the largest seller of travel in the world.
Cheapflights is a global leader in the vertical search space. It pioneered the Pay-Per-Click (PPC) lead generation model in the travel vertical. Working in the London head office, we launched three new points of sale (Canada, Australia and Germany) and successfully overhauled the core platform, leading to significant traffic and conversion gains, much of it from improved organic search (SEO) performance.
Glacier Media is Western Canada’s largest media information corporation. During my three years at Glacier, we introduced numerous new digital revenue generation products. We developed a significant digital sales training process, launched a daily deals site in six markets, and created a new responsive designed CMS platform in less than 3 months that will form the foundation of Glacier’s online publishing for over 50 digital properties. I also played an active role in numerous corporate acquisitions, including an $86 million transaction.
With over 15 years of executive management at top global Internet brands, I can help you focus on the right customer segments and ensure that your product strategy will resonate with its target.
Consulting & Advising
I have been servicing large global brands and start-ups and enjoy working across organizations of all sizes to help deliver results against milestones that will make a real difference for your business.
Your audience is global. Let me help you make sure that the path to converting shoppers to customers is short and sweet.
I can ensure that your product roadmap is laser focused to deliver features that will address your product’s biggest opportunities and maximize your development resources.
Getting your product in front of users is essential and I have been running usability tests since 1999. Be it paper prototypes, card sorts, online panels or large lab studies, I can guide you through this process.
I have served on Leadership Teams on multiple continents and understand how building the right team and leading by example can make the difference between success and failure.
“Paul was integral to our success as Expedia entered the Canadian market. He was also instrumental in Expedia's global expansion. A real team-player, if Paul is driving your digital strategy, you are in very good hands.”Sean Shannon V.P. and Managing Director, Canada and Latin America at Expedia Inc.
“Paul has a wealth of experience from years of experience with different stage growth companies in global markets. I appreciate his ability to challenge assumptions, offer an informed perspective, and have great respect for his insights and integrity.”Alison Twiner, at Facebook Canada
“Paul is a fierce, but fair negotiator. He takes a long term view and makes sure both parties will be successful. I have always found his insights to be of great value.”David Coleman, Media Solutions Lead at Google Inc.
“Paul is a great leader and consensus builder. His ability to work on complex operational projects, while staying true to a strategic vision is truly enviable.”Peter Kvarnstrom, President - Community Media at Glacier Media Group
“Paul is a strong, driven digital leader always focused on results. Paul is a true entrepreneur with a keen ability to seek unique and effective alternatives to traditional problem solving. He is a great listener and has been a great resource to my team and other local tech entrepreneurs.”Jason Lindstrom, Co-Founder and Managing Director at Advisorwebsites.com and Bucketlist.org
“Paul has an ability to see things at a very early stage that can take others months or years to realize. His insights are keen and a short conversation with him always leaves me walking away with more clarity on the road ahead.”Ian Martin, General Manager at REW.ca